" very Huang very violence " the terminator of - - medium hegemony

When before " very Huang very violence " become13In year, the appearance Perhaps that girl says is the fact of her personal experience - - " last I check information, jump suddenly a window, very yellow very violence, I give barrier at once. " is the lie that media suggests her to say perhaps. Obvious fact is , this the news of " purify network audiovisual environment extremely urgent " are in the second day that " news radio hookup " broadcast (2007Year12Month29Day), country broad news the official website alliance of general bureau and Ministry of Information Industry issues " internet audiovisual programme service management stipulation ", prepare the network audiovisual of " purification " really. " news radio hookup" upright rod the effect of seeing shadow , let public opinion have reason to believe , that news 10s has 8 or 9 is for the policy that government will soon enact take the lead propaganda, instead of objective report. That innocent girl, want or is pawned inadvertently by mouthpiece tool makes. This time, hegemony medium is miscalculated , the effect of news is so suitable that it turn over. Audience not only has no according to the meaning deciphering of hegemony medium news - - believes that purification network audiovisual environment is true and extremely urgent, mock hegemony medium on the contrary. From this meaning , the appearance of " very Huang very violence " is the turn of a times , marks that crowd does not be most willing to be the slave of hegemony medium , will awaken. The angle of studying from symbol comes to see , message propagation is the process of a coding and decode. The producer of message is coding person, the consumer side of message is decode person. Message passes through the specific meaning expressed by symbol , is generated in the process of this coding and decode. If the processes of decode and coding are completed purely by machinery, the meaning of message will not get any influence in this transmission process. For example, between computer and computer, both sides and the message of mutual transmission digitization are exactly alike. Message when the propagation between person not definitely , since person the subjective activity of self, the process of decode has been filled with uncertainty. Si-Tu-Ya specialStuart Hall), study the one of representative figurePreferred Reading) , compromiseNegotiated Reading) , confrontationOppositional Reading). Claim " advantage deciphering", denote crowd deciphering text caters to the meaning of coding person completely, the meaning deciphered accords with the expectation of coding person. It is second to grow " compromise type deciphering" , denotes crowd to respect the meaning of coding person , but does not decipher completely according to the expectation of coding person. 3th grows " confrontation type deciphering", denote crowd coding person after meaning throw brain, the meaning deciphered is antagonistic with coding person. This 3 kinds of way of deciphering is indifferent is good and bad , book should be selected considerably. But because of the message that colleague not grasps, it is asymmetrical, the possession of message also has strong weak minute , even arises message hegemony with message slave. If coding person has grasped message hegemony, it can force the message that decode person makes with the way of advantage deciphering because of such deciphering to accord with the meaning of hegemony person completely. From abstract theory, return to reality. With our education as example, student since go to primary school to , when deciphering a text, defendant knows , can only according to Qin the central thought decided understands , die to remember hard the back. Student is compelled , is this kind of as accepting to decipher way, it is " advantage deciphering". Whom dare adopt compromise type deciphering , does not score for possible examination , does not say more," confrontation type is deciphered ", may be been regard as different kind. So, book should be heuristic and educational , has become " mandatory instil into ". When carrot increase " wonderful education " take off , it is major that" advantage deciphering" have become us , is even the only way of deciphering. So, we have learnt to give in , obedience and " good unties person Yi ". Personal imagination, criticism spirit and self judgment force are lost gradually, even have nothing left. So, hegemony medium broadcasts what, we see what , it how to broadcast , we how to see , pipe it describes as incorrect , suit is not reasonable. Have been already castrated because our self judges force Ma. But the appearance of network begins to challenge gradually , is even disintegration hegemony medium. Though present network still allows to be no less than not harmonious sound , however, the instantance of network propagation with person the characteristic of occasion, let some messages spread network as the germ that breeds fast , at instant. Though also clearing away it thoroughly very quickly , so long as all have seen, it has existed , is impossible to wipe from cerebrum. " sky the no trace of wing, but bird has flown over. " Network makes the diversification of information encoding. It is different that also, a matter lets hegemony medium come to narrate and let the meaning that ordinary common people narrates and communicates , it is even opposite. At first, all feel the message transmited on network, may not at the same time doubt the authoritativeness of network with hegemony medium. But when network is always, is near with fact, hegemony medium always from fact very far, crowd begins from Yi Dou grow thickly to develop for change the authority in mind. It does not be all right that to challenge built-in medium hegemony, strength scatters too. Network times, day, the person of each one side does not be to link up through hegemony medium, is " privately " communication. The strength that scatters begins to integrate , begins to develop influence. Until one day, its strength strengthens the absurdness of being not only for hegemony medium to put forward query , and can be still ridiculed , even overthrow , so have divide firmly if the hegemony of golden soup begins Beng is away from Xi, even self disaster protects. ( special explanation: No matter " very Huang very violence " this sentence words are not the innermost thoughts of that girl, for her, do not suffer the injury of public opinion, when discussing and using this sentence words " very yellow very violence", do not mention her name again and propagate her relevant picture and image , after all, she is still the child under age. )